Social media has shifted perception from not only being a place to connect people but also being a go-to destination for businesses. Social platforms can be very beneficial to drive the business of a brand forward if it is utilized correctly. Because of this, I think when it comes to…

Brands on social media have to be able to handle communications of all types exceptionally well. This is only the way they can genuinely retain your audience and gain consumers when you address them rapidly and directly whether the sentiment is positive or negative. A strong community management presence on…

Social media is a great way for brands to tell their story and communicate their products/services to a large audience in a variety of fun and engaging ways. Each platform is tailored to serve a different purpose, has its own language, and attracts its own audience so brands can pick…

When planning and strategizing the best way to approach my personal interest profile project, I tugged to platform best practices to guide me on how to curate the best profile for my topic. Doing skincare/makeup/hair product reviews along with fashion is not a very niche category, so making sure that…

As we all know, Social Media has become an integral component of the success of a brand. As competition for consumer attention intensifies, each of the major social media platforms are introducing new tools and functions to help marketers reach user (Brennan, 2017). Marketers need to stay on top of…

Social media is all about connecting, especially in this day in age it is the best way for brands to create meaningful connections with their audiences. As it evolves, brands must find new ways to keep their consumers interested and evolved through their content. Strengthening the two-way communication and making…

Social media started with a slow but steady build. As the rise of various platforms came to be, the more people knew that social media was going to be something big. This is one of the reasons why Colin Austin was so successful with his business, New Scooters 4 Less…

When you’re looking at your company and are trying to figure out a new social media strategy, you have to assess the current position it is in to move forward successfully. You need to ask yourself what is the direction you want to go, and the path needed to get…

Why do you need a Social Media Strategy? Behind any successful social media campaign, there is a social media strategy. Think of it as the base that everything builds from, without a base the whole structure falls apart. That’s why it’s important, and should be one of the first things you develop when thinking about the social media…